404 Coffee

Name: 404 Coffee
Address: 847 McDaniel St SW, Atlanta, GA, 30310, US
Telephone: (404) 254-2459

Coffee shop in Atlanta, GA

Address: 847 McDaniel St SW, Atlanta, GA, 30310
Phone: (404) 254-2459
Website: 404coffeeatl.com

About 404 Coffee

404 Coffee is a café located in Atlanta's historic Black Pittsburgh neighborhood, offering black coffee blends, espresso drinks, breakfast sandwiches, smoothies, and pastries. Beyond serving coffee, the shop positions itself as a community gathering space where locals and visitors can connect and unwind, hosting events like poetry nights, wellness sessions, and live music. The café was founded by Kelli Jones, a lifelong resident of the Pittsburgh neighborhood, who transitioned into café ownership after a career as a hairstylist. Her vision for 404 Coffee, which she describes as "The 404 Experience," blends the charm of Old Atlanta with the energy of the New Atlanta, deliberately celebrating the neighborhood's history while building something new within it. The café's guiding philosophy is captured in its tagline, "Culture. Community. Coffee," reflecting a commitment to quality, creativity, and the power of conversation. By choosing to root the business in Pittsburgh, one of Atlanta's oldest historically Black neighborhoods, 404 Coffee frames itself explicitly as part of that community's ongoing story rather than simply a business located within it. The shop has been recognized on curated lists of Black-owned coffee shops in Atlanta, including features from Travel Noire, for its creative menu and community-oriented approach. 404 Coffee aims to be a welcoming space for both familiar faces and newcomers, tying its identity closely to Atlanta's past and future.

Kelli Jones opened 404 Coffee after leaving a career as a hairstylist to become a café owner, a transition she has spoken about publicly, including on the ATL Podcast. Having grown up in Atlanta's Pittsburgh neighborhood, one of the city's oldest historically Black communities, Jones wanted to create a space that honored that legacy while giving the neighborhood something new to gather around. The name "404" nods to Atlanta's original area code, anchoring the café's identity firmly in the city's history and civic pride. Jones built the concept around what she calls "The 404 Experience," a deliberate blend of Old Atlanta charm and New Atlanta energy, meant to bridge the neighborhood's past with its ongoing revival. Rather than positioning the café as just a place to grab coffee, she designed it as a true community hub, hosting poetry nights, wellness sessions, and live music alongside its daily coffee and food service. Her approach reflects a broader intention: to keep Pittsburgh's cultural identity visible and active as the neighborhood changes, ensuring long-time residents and newcomers alike have a shared space to connect. That mission has helped 404 Coffee earn recognition on lists of notable Black-owned coffee shops in Atlanta.

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