e.Laniese (R)
Clothing store in Washington, DC
- Address
- 1930 18th St NW Suite B2 PMB 2182, Washington, DC, 20009
- Phone
- (202) 670-0095
- Website
- elaniese.com
About e.Laniese (R)
e.Laniese is a contemporary fashion brand founded by Erinn Dumas, a Black woman who set out to close a persistent gap in the clothing industry: the choice between trendy style and a flattering fit. The brand offers quality, contemporary clothing for women of all shapes, sizes, ages, and ethnicities, with sizing that runs from small to 3XL and details like tall-friendly pants with a 34-inch inseam that are rarely offered by mainstream retailers. e.Laniese is designed with curves, comfort, and confidence in mind, built for women who want stylish, bold pieces without compromise. As the brand puts it, fashion has no size limit - only boldness, attitude, and the freedom to stand out. Beyond retail, e.Laniese extends into pop-up shopping experiences and fashion events across the Mid-Atlantic region, giving customers a chance to connect with the brand in person. The company's commitment to community runs deeper than clothing: e.Laniese makes quarterly donations of new, unused apparel to local women's shelters, helping women in transitional housing or recovery programs feel confident and seen. The brand also sits on the board of Girl Club for Life, a nonprofit mentoring girls ages 10 to 18 whose parents are incarcerated or absent, hosting workshops and volunteering at its events. Through a partnership with Exploration Nation called Sew Cute Academy, e.Laniese also helps teach young designers and artists fashion skills in a safe, expressive environment. As the brand describes its own mission, this work goes far beyond fashion - showing up for the community not just in style, but in service.
Erinn Dumas created e.Laniese out of personal frustration: as a young woman with a lean frame, she struggled to find trendy, contemporary clothing that actually fit well, and she grew tired of choosing between fashion and flattering fit. That gap became the seed for a brand built to serve not just women like her, but every woman whose body fell outside industry-standard sizing. Dumas has been explicit about the brand's identity and purpose, wanting women everywhere to know that e.Laniese is a brand built by a Black woman for all women. What began as a solution to her own wardrobe struggles grew into a full contemporary fashion label with pop-up shopping experiences and events across the Mid-Atlantic, alongside a community mission that includes clothing donations to women's shelters and mentorship programs for girls.
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