Real estate agency, Real estate agent, Real estate consultant in Destin, FL
A full-service real estate brokerage serving buyers and sellers along the Florida and Alabama coasts, including Destin, Miramar Beach, Santa Rosa Beach, Panama City Beach, Inlet Beach, Pensacola Beach, Orange Beach, Gulf Shores and Fairhope. Sellers pay a 1% listing commission with no hidden fees, while a competitive commission is still offered to the buyer's agent so the property stays attractive to agents with ready buyers. Listing service includes professional photography, single-property landing pages, mass texting, social media and Facebook ads, plus e-signature and transaction management through Dotloop and Boldtrail. The site also offers an IDX property search with no registration and a savings calculator.
1 Percent Lists grew out of Grant and Kelly Clayton's frustrating experience selling their own home with a 6% commission agent. The couple got their real estate licenses in 2011, tested a lower-fee, higher-volume model, and rebranded as 1 Percent Lists in late 2015 around a flat 1% listing fee supported by technology and low overhead. They began franchising in 2020. The Florida and Alabama coast location is led by owners Stacia LaMulle and Chad Roig II.





