Veteran-owned beard care hand-poured in small batches, with beard oils, balms, washes, butta, and multi-product kits sold in a range of named scents. The catalog also includes tattoo aftercare balm, grooming accessories, and apparel such as a UPF 50 quick-dry long sleeve. Orders ship within one to two business days, free shipping applies over a set order total, and a military and first responder discount is offered.
The company describes roughly a decade of building products for people working early mornings and long shifts, with a stated commitment to no shortcuts and no sellouts.