Women's clothing store, Boutique in Savannah, GA
A boutique carrying women's and men's clothing along with jewelry, shoes and socks, purses and bags, art, candles and incense, home accents, and stationery, plus a curated curiosities gift box. The buy is deliberately sourced: the store reports 85% of goods made in the USA, 30-plus lines made in the South, roughly 75% women-owned lines, 46 handmade brands, and 40% eco-friendly lines, including handwoven textiles from Oaxaca. Staff offer styling help, whether building a wardrobe from scratch or adding to an existing one, with attention to a range of sizes, shapes, and price points. The stated aim is an atmosphere where all shoppers feel safe and respected.
Founder Tara Kirkland describes Custard as a dream more than 20 years in the making, driven by a longtime interest in helping women look and feel their best. The first physical store opened in Savannah in April 2008, followed by a second location in Greenville, South Carolina, in September 2012. Kirkland says the name has no glamorous backstory — it was chosen because it is evocative and matches the feeling she wanted the shops to have.





