Cosmetics store, Cosmetics industry, Cosmetics & Beauty Supply in Charlotte, NC
Lip N Pour was founded in 2018 by Diamond, who started the company after her own frustrating experience shopping for makeup. As the brand's story tells it, she "had a hard time finding lip color that suited well for her skintone" and would spend hours at department store counters swatching shades on her hand, hoping to land on the right one. Recognizing other people faced the same struggle, Diamond built a business around letting customers create their own custom lip products through what the company calls its Custom Blending System, turning a shopping frustration into a hands-on, social experience where "it's your party." The product line has since grown to include lip glosses, matte lipsticks, liquid matte lipsticks, lip liners, and luxe balms, along with body products, fragrances, and makeup wipes, plus bundles, gift cards, and an in-house training program called LNP Academy. Best sellers include the Chestnut Lip Liner and the Smudge Me Not Collection, featuring shades like Taupe Notch, Left On Red, and Very Berry. The brand emphasizes clean beauty, describing its formulas as natural and chemical-free, and markets its products as never tested on animals. Since launching, Lip N Pour has grown a community of more than 21,000 members on Facebook, helped customers create over 10,000 unique lip shades, and maintains a 5.0-star rating across roughly 1,600 Google reviews. The concept has since expanded into franchising, taking Diamond's original Charlotte-born idea to new markets nationally.
Diamond founded Lip N Pour in 2018 after struggling for years to find a lip color that matched her own skin tone, often spending hours at department store counters swatching shades on her hand. That frustration led her to build a business letting customers custom-blend their own lip products, turning a personal shopping problem into a company that has since produced more than 10,000 unique shades and expanded into franchising.





