NLR BEAUTY

Beauty salon in New York, NY

Address

160 Madison Ave, New York, NY, 10016

Phone

(469) 431-0465

Website

nlrbeauty.glossgenius.com

About NLR BEAUTY

NLR Beauty is a Manhattan salon founded and run by a mother-daughter team, Nykia and Iyanla Rosario, both licensed cosmetologists, specializing in braid styles, protective styling, and hair health treatments. The salon's menu includes a dedicated braid style service, along with peptide repair treatments aimed at restoring hair health rather than just changing its appearance, and virtual consults for clients who want to plan a style or treatment before booking in person. That mix, protective and repair-focused services alongside styling, positions NLR Beauty as much around hair health as aesthetics, appealing to clients dealing with damage or looking to maintain natural hair long-term. The salon uses Jack Winn Pro professional products throughout its treatments. Located on Madison Avenue, it operates as a boutique, appointment-based studio rather than a walk-in shop, and it markets itself explicitly as Black-owned, woman-owned, and LGBTQ-friendly, with wheelchair accessibility and on-site parking. Booking runs through GlossGenius, a platform common among independent beauty professionals rather than large salon chains. The combination of a family-run structure and a treatment-forward menu has helped the salon build a distinct identity in a competitive Manhattan beauty market.

NLR Beauty was founded by Nykia Rosario and her daughter Iyanla Rosario, both licensed cosmetologists, who built the salon around a shared family practice rather than a larger staff of independent stylists. Operating from Madison Avenue in Manhattan, the mother-daughter team developed a menu centered on braid styling and hair health treatments, including a peptide repair service, distinguishing the salon from more generalist competitors nearby. The business has marketed itself openly around its identity as Black-owned, woman-owned, and LGBTQ-friendly, positioning inclusivity as part of its core brand rather than an afterthought. As a boutique operation, NLR Beauty has relied on GlossGenius for scheduling and payments, a booking system widely used by independent beauty businesses rather than larger chains. The salon has continued to operate as a small, family-run practice, with Nykia and Iyanla remaining the primary stylists rather than expanding into a larger team. That structure has let the business maintain close, consistent relationships with returning clients in a highly competitive Manhattan beauty services market.

Services

• Blowdry — $69.00
• Blowdry Lesson (in Person) — $145.00
• Cezzane Keratin Express Smooting Tr — $200.00
• Cezzane Keratin Smoothing Treatment — $400.00
• Face Frame — $93.00
• Full Highlight — $202.00
• Hair Gloss Treatment — $80.00
• Haircut — $145.00
• Head Spa (Blissful Escape) — $225.00
• Head Spa (Serenity Flow) — $175.00
• Head Spa (Tranquil Touch) — $125.00
• Partial Highlight — $145.00
• Peptide Repair Treatment — $49.00
• Relaxer/Perm — $261.00
• Roller Set — $105.00
• Short Haircut — $92.00
• Silk Press — $145.00
• Single Process — $176.00
• Special Occasion Styles — $115.00

Photos