Clothing store, Shoe store, Snack bar in New Orleans, LA
A New Orleans apparel brand selling tees, headwear, bottoms, outerwear, and accessories online. The signature item is a handcrafted reversible nylon bucket hat with an inside zipper pocket, embossed brim and interior labels, and a one-size-fits-most fit. Orders ship with checkout-calculated shipping and multiple payment options.
CEO Calvin Phipps, a Lower Ninth Ward native and serial entrepreneur who left his corporate career at 30, launched the brand in late April 2020 during the pandemic's first wave. He built it around an interest in fashion and a concern for the lack of professional roles available to people with Down syndrome. His younger cousin, Destiny Luke, serves as brand ambassador and models the bucket hats, drawing the company's strongest social media engagement. The site describes itself as a Black-owned business that uplifts the forgotten about.
