Natural goods store in Louisville, KY
A natural food market carrying groceries guaranteed free of synthetic preservatives, artificial colors and flavors, with special orders accepted and an unconditional satisfaction guarantee. The Brownsboro Road location includes a Blossom Bar, and the company runs a wellness center with practitioners available for booking. Additional offerings include curbside pickup and delivery, a Rainbow Rewards program, a weekly farmers market, and community events.
The company was started in 1977 by Rob and Pumpkin Auerbach and is managed today by their daughter, Summer Auerbach. It describes itself as Louisville's original family-owned natural food market and now operates several locations across Louisville and in New Albany, Indiana.





