Tea store in Manhasset, NY
An artisanal tea company selling premium loose leaf teas and caffeine-free tisanes, including white, green, matcha, oolong, black, masala chai, pu-erh, decaf, rooibos, and yerba mate, sourced from more than two dozen origins from China and Japan to Kenya, Rwanda, and Nepal. The range includes single-estate teas, blended and scented teas, kosher and certified organic options, iced tea sachets, samplers and 12-pack sample tins, plus teapots, matcha tools, gifts, and books. Sorting, blending, and packing are done by hand, and packaging uses post-consumer recycled and biodegradable materials, plant-derived wrappers, and water-based inks. The company sells direct to consumers and to wholesale clients, and also publishes educational material on tea culture, grades, brewing, and caffeine.
The company describes itself as beginning about thirty years ago, with a tagline of "Serious Tea Since 1994," after a happy accident revealed a passion for rare and authentic teas. Its name draws on Serendib, an old name for Sri Lanka, and the term serendipity coined by Horace Walpole in 1754. From the start the focus has been loose-leaf quality and hands-on craft, with direct-import relationships expanding over time. It remains independently owned rather than private equity backed.





