Ultra Realty, Inc.

Name: Ultra Realty, Inc.
Address: 1033 Wade Ave STE 200, Raleigh, NC, 27605, US
Telephone: (919) 627-2111

Real estate agency in Raleigh, NC

Address: 1033 Wade Ave STE 200, Raleigh, NC, 27605
Phone: (919) 627-2111
Website: ultrarealtyinc.com

About Ultra Realty, Inc.

Ultra Realty, Inc. is a full-service real estate brokerage based at 1033 Wade Avenue in Raleigh, working with buyers, sellers, and investors across North Carolina's Triangle and Triad regions. The practice spans residential, commercial, investment, and luxury property, and the firm reports selling millions of dollars of real estate annually. The stated mission is straightforward: deliver a complete suite of services built on what the firm calls Ultra-care, Ultra-service, and Ultra-results. The firm's service footprint reaches beyond Raleigh proper into Durham, Chapel Hill, Cary, Hillsborough, and Mebane. That geographic range is deliberate. Ultra Realty positions itself as a resource for clients moving within and between two distinct metros, and it leans on local market knowledge rather than a single-neighborhood specialty. For buyers, that means guided property searches, neighborhood exploration, private home tours, and mortgage-calculator tools to frame affordability before an offer is written. For sellers, the emphasis is on positioning and negotiation through a competitive process. The brokerage also carries a defined concierge track, described as concierge-level service intended to reduce the friction of a transaction from listing or search through closing. A dedicated line of assistance for veterans is part of the offering, reflecting a practice organized around specific buyer situations rather than a one-size template. Day to day, the work is handled by a small team of licensed agents rather than a single practitioner. Alongside Principal Agent and Broker-in-Charge Sondra Trice-Jones, the roster includes broker Sheldon Jones and REALTORS Adrienna Earp, Lisa LeGrand, and Levida Lee, with administrative coordination from Haley Mize. That structure lets the firm run multiple transactions in parallel while keeping a client with a consistent point of contact. Trice-Jones brings more than 39 years of familiarity with the area to the brokerage. Her professional standing extends into industry governance: she serves on the Board of Directors of the Durham Regional Association of Realtors, completed the Triangle REALTORS Leadership Academy, and received the association's 2017 Founders Award for her work with investors. She was elected to lead the Durham Regional Association of Realtors as its 2026 president. That involvement in the machinery of the local market is part of what the firm offers clients, since the same knowledge that informs board work informs how a deal is structured and negotiated. The firm's public materials describe the experience it aims for in its own vocabulary, framing professionalism and service as the throughline from first showing to final signature. In practice, the brokerage handles the range of transaction types a growing metro produces: first-time purchases, moves up and down the price ladder, investment acquisitions, and luxury listings. For a client trying to buy, sell, or invest across the Raleigh-Durham corridor and the surrounding Piedmont, Ultra Realty presents itself as a single brokerage able to cover the whole map rather than a slice of it.

Ultra Realty, Inc. is a Raleigh-based, Black-owned brokerage led by Principal Agent and Broker-in-Charge Sondra Trice-Jones, who has spent more than 39 years in the Triangle and Triad and serves on the Durham Regional Association of Realtors Board of Directors. In late 2025 she was elected the association's 2026 president, described in the firm's own posts as only the second Black woman to hold the role. The firm has grown into a small team of licensed agents handling residential, commercial, investment, and luxury property. Clients writing about the firm point to responsiveness and availability, and to agents who work a competitive market hard on their behalf; one buyer recounted an agent securing a winning bid against eight competing offers, and others describe a level of attentiveness and professionalism they had not encountered before.

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