Women's clothing store in Cleveland, OH
A women's clothing label and Cleveland studio offering handmade outerwear, dresses and jumpsuits, tops, bottoms, accessories, and pre-loved pieces, all handcrafted in the USA. Beyond ready-to-ship and made-to-order garments, the shop provides custom and bespoke garments, private label production, wardrobe styling, in-home capsule wardrobe sessions, virtual and private shopping appointments, and business consulting with founder Valerie Mayén. Customer programs include complimentary lifetime repairs, payment plans, and a buy-back program for money off a future purchase. The studio also hosts events and carries goods from other makers through the YC Artisan Market.
Yellowcake is the signature line of designer and Project Runway alumna Valerie Mayén, who studied illustration at the Cleveland Institute of Art and Otis College of Art and Design before turning to fashion. She taught herself garment construction and began selling designs on Etsy, later gaining wider recognition through Project Runway. The name references yellow cake as the overlooked underdog dessert, a stand-in for women in society. The site describes the business as women- and Latina-owned, with a team made up largely of women, people of color, and LGBTQ community members.





