Beauty supply store, Business management consultant, Cosmetics & Beauty Supply in Atlanta, GA
Dynasty of Beauty LLC is a beauty and personal-care business founded by Melissa Pryce that sells hair products and tools, including human hair wigs, hair accessories, and styling implements, alongside cosmetics and beauty products. The store also carries apparel through a partnership with M&JS Diva Style Boutique LLC, rounding out its offerings for women of various body types. Featured products include human hair wigs priced between $160 and $190, along with specialty merchandise created for breast cancer survivors. Pryce built Dynasty of Beauty around three core values: unity, self-care, and beauty. Her stated mission is to create a retail space where customers can "buy good products all while supporting our black and brown sisters and brothers," reflecting a business model that intentionally centers community support alongside commerce. Beyond the current product catalog, Pryce has described plans to grow the business into a fuller beauty destination, including adding spa services so that customers - whom she refers to as "our Queens" - can be pampered in person, not just shop online.
Melissa Pryce started Dynasty of Beauty LLC after running into a barrier many small beauty entrepreneurs face: she had inventory to sell but no spare budget to rent retail space or pay to place her products elsewhere. Rather than let that setback end her plans, she resolved to build something of her own and to use it to help others facing the same obstacle. "I wanted to create a space for us to buy good products all while supporting our black and brown sisters and brothers," she has said of her motivation. That experience shaped the business's guiding philosophy: unity, self-care, and beauty, with an explicit commitment to lifting up Black and Brown customers and entrepreneurs. Pryce has framed her long-term vision as one of mutual uplift - succeeding herself and then extending that success to others who need the same kind of support she once lacked, including eventual plans to add spa services to the retail business.





